Check the creative process and design solutions on logo design and branding for Shri Shankaracharya University, a renowned educational institution based in Bhilai, Chhattisgarh.
Shri Shankaracharya Professional University is established under Chhattisgarh Private Universities (Establishment and Operation) Act, 2005 Vide Amendment Act 2020 (No12 of 2020)Located at the lush green campus in Junwani, Bhilai, under aegis of SHRI GANGA
Shri Shankaracharya university, an insignia among the other institutions in the region is the first Campus in India to be named after Adi - Shri Shankaracharya and blessed by all present Jagadgurus.
The SSPU has a long and rich history. The idea was started witha college for technical education which has evolved into a largegroup of institution providing all the professional courses including technical, nursing, management and more. And now as the stop further, the idea a university was initiated named Shri Shankaracharya Professional University.
The major task was to represent the prosperity and the long progressive history along with the depiction of the initial ideal for the title i.e. Jagadguru Shri Shankaracharya himself through a well-designed Logo and Branding.
Before we approach any design, our first step is to understand our client. We would want to clearly determine their expectations and requirements. By doing so, we are able to establish an appropriate premise that would help us crack the design.
Our client was a college first, which recently got itself reformed into a big university. This milestone was huge and to properly put the new university into bright light, its aesthetics needed tobe unique but also resembling the design language of its existing colleges.
A logo design must be able to communicate the essence of its propositions and what the company stands for, efficiently to thecompany’s target audience. It is important to dig into the deepest roots and crack the design than looking at it merely from the surface level.
Initially for the first draft, we went with their actual college’s red colour but it didn’t reflect their ideology effectively. Soon, we agreed on a varied colour combination of blue and yellow.
Keeping the above insights in our minds, we created the logo for SSPU that wasn’t just a sign but a symbolisation of 5 deepermeanings.
It is a symbol of religion a symbol of purity, enlightenment, self-regeneration and rebirth. Its characteristics are a perfect analogy of the human condition: even when it's roots are in the dirtiest waters, the Lotus produces the most beautiful flower.
It symbolizes that only the light of knowledge can remove the darkness. So we hold the torch for us and the upcoming generations and for their educational enlightenment.
This Teeka is a representation of Shri Shankaracharya and his followers as they all have Teeka on their foreheads. These linesare the representation of three Gods in Hindu mythology which are The Brahma, The Vishnu and The Mahesh, in short they are referred as the Tridev, hence the three lines.
As the name specifies, the college is named after the renownedmentor of Hinduism - Shri Shankaracharya. So this tries to depict an image of him in his true posture.
The logo tries to depict the betterment of every student as theyare put over a lotus. Students who are the most important part of a university, we try to emphasize their importance by placingthem above everything.
Here is the finished logo for SSPU. As you can see, we tried to meet all the demands that were specified by the client and alsotried to add a symbolic flavour to the logo. The logo follows a minimalist approach making it look very professional.
Along with the logo, we also did branding for their university. You can have a look at the various materials which got designed in line with the hues of Shri Shankaracharya Professional University. The logo’s design language is perfectly getting reflected in all the materials. So, that was the case of our fruitful collaboration with Shri Shankaracharya Professional University. We found our way to reach the university’s target audience by means of an appealing design and aesthetics.
