Home Bakers is a sweet initiative of confectionery. The founder, who is a housewife, always had an interest in baking; she would experiment, create new recipes and bake tantalizing delicacies right at her home. But post-marriage, she didn't get enough time to foster her hobby. After a brief halt, she kick-started her venture "Home Bakers" and approached Teetar Design for help. We liked her venture and we were very happy to help.
The task was to create a logo for the bakery and then followed by the branding strategy creating new packages for the different flavours such as Milk bread, Brown bread, Honey Oats and Garlic Herb. Also the deliverables included the stationary and marketing materials.
The packages were made for selling at departmental store where the package had to be kept along-sided with competitors. So the challenge was to make a clearly readable, standing-out and eye catchy package which is at the same time appetizing and beautiful too.
